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Yesterday (14), Germany Rudolf Dassler Sport Poma AG (the PUMA company) sued the Agriculture, supermarkets (Holdings) Limited (NGS Supermarket) for trademark infringement case in Shanghai Second Intermediate People's Court. The original defendant in the trial after both sides decided to accept the mediation. The months of evidence lawyers PUMA, the company said Anshan in the NGS supermarket shop to buy two pairs of shoes, the surface of decorative patterns and Puma PUMA trademark logo similar to, so to make a public apology, financial compensation 500 thousand yuan and other claims. PUMA licensed to counsel, to promptly stop all kinds of counterfeit PUMA trademark infringement, they specialized in some key areas to send lawyers stationed investigation "knockoff." In 2007, PUMA companies law firm lawyers Agriculture, Anshan supermarket shop found a sports shoe sales counter in the display of shoes, decorative patterns and PUMA Puma registered trademark logo is very similar, so that the units of Agriculture, supermarket sales violation of PUMA's trademark. September 2007, they and the notary office staff to Agriculture, supermarket store to purchase the shoes of the allegedly infringing evidence, then sent to the NGS supermarket to stop infringement of the lawyer's letter. After 2 communicated, NGS supermarket stores continued to sell this controversial product, so PUMA NGS supermarket company sued. The defendant denied the infringement Agriculture, the agent of the supermarket supermarket yesterday pleaded not exist violations, said the sale of goods suspected of infringing trademark PUMA is a single counter investment, does not belong to NGS supermarket business. And that the evidence in court showing the two goods do not reflect the trademark logo and PUMA approximation. Although both sides in court against each other, but the court or agreed to accept the court after the mediation. PUMA company attorney that such a result is expected. Who has represented companies and large Conditioner PUMA supermarket, Tesco supermarket, supermarkets and other large supermarkets Wumart similar litigation, the majority of cases to mediation ended, the related compensation is relatively high. They also hope the court ruling on infringement unit of the public apology in the media, on the other tortfeasor serve as a warning. Reporter learned from the Shanghai Second Intermediate People's Court, PUMA companies throughout recent trademark infringement dispute has indicted more than 50, the defenders very positive. PUMA Company attorneys have said that at present the market is very easy to find PUMA's "siege" products. Evidence to the public when they issued questionnaires showed that the majority of consumers interviewed believe that these "cottage" near authentic products and PUMA, and even counterfeit products consumers will mistakenly believe that genuine complaints to them. A large number of infringing products to the PUMA brand reputation has been significantly affected, PUMA brand ranking falling from 2005, which is rampant counterfeit products have a direct relationship.