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Many people scandal ruined his life, Fortunately, Tiger Woods should not. Woods is the world's top players one of the best golf, as of May 9, he had monopolized the world golf ranking 258 weeks. But by the end of November 2009 after the scandal broke constantly, Woods has announced the "indefinite offseason," until March 16, 2010, declared the tiger gets underway in April 8th U.S. Masters back. This means that, as of today the only global sports athletes dollar annual income of billions of dollars, "which attract the king," Woods "Return of the King." But after a lapse of a difficult comeback after 5 months, Tiger Woods, probably the most grateful to the number of Nike. As the world's largest sporting goods giant Nike is Tiger's most important business partner. In 2007, Nike and Tiger third five-year contract, the total contract amount of up to 200 million U.S. dollars. Prior to the 1996 and 2001, respectively, the two had signed a five-year contract, the amount was 40 million U.S. dollars and 100 million U.S. dollars. People on the golf world, how can you support Nike's more important? Which has an annual contract for the tiger's "endorsement fee" account for almost half the annual income of the tiger. Cooperation rather than endorsement Nike signed Tiger to and known as "commercial co-operation" rather than a general sense of corporate sponsorship and endorsements, there are two prerequisites: on the one hand, this company is Nike; the other hand, this player is Wu hereby. "Woods is not a general sense of enterprise voice, he is the world's top athletes. He and Nike co-operation, not simply on behalf of a brand, a product endorsement, but as the cooperation of Liu Xiang and Nike, as in Nike's product design and development to provide a lot of views and ideas, into Nike's research system. "Nike (China) communications director Jeanne Huang told the" China Business "reporter. "Star of Nike's very significant. Generally speaking, they do not violate the law, Nike, and they will choose a firm stand; and once broken the law, Nike can not continue to support." Jeanne Huang told the "China Business News "reporter, Nike, a similar event there is no absolute standard of treatment, many of the events are not the same star, for example, Bryant because the law, but Liu Xiang injury, but Woods is moral. Internal assessment in the after, Nike decided to continue to support the tiger. April 7, 2010, the United States the day before the Masters began, Nike, ESPN launched a tiger in the back of the commercials. In the long 33-second black and white ad, Woods look directly at the lens, the background sound is the late father Earl Woods's voice: "Tiger, I was just out of curiosity contributed to this discussion. I want to know you in mind. I want to know what you feel, you learn to be learned it? " Tiger wearing sweaters, hats, Nike classic, "Flying Komagari."