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znnw Footwear News Network on September 23, footwear brands such as Belle, Puma, Adidas, Nike accounts for a sizeable market share, but the "big tree attracts the wind", the brand shoes are the greatest risk of counterfeiting, were business counterfeiting of their products to become well-known footwear brands have to face and endure a fact. Recently, the footwear brand footwear brands for infringement of a centralized response. Puma: the brand hard defenders In foreign footwear brands, the Puma movement Rights largest even to carry out the long relentless defenders away. In recent years, several shopping centers in Guangdong due to sales of goods with "Puma" in trademark leopard graphics to court. According to the Guangzhou Municipal Intermediate People's Court statistics Intellectual Property: From June 2006 to August 2009 13 date, Guangzhou City Intermediate People's Court and the grass-roots courts have handled "Puma" Trademark Rights cases 1082. According to "Puma" provide information to the court, "Puma" as early as 1978, China registered a "PUMA" trademark, "Leopard-shaped pattern" trademark and "PUMA and the Leopard Graphics" trademark, and a large number in China use. As "Puma" and the success of the brand loved by consumers, a number of "edition contains" and "Puma" product rushed out. "Puma" in many "cottage version of" product market share, brand reputation affect their case, the last 3 years, one after another to the allegedly infringing web site, manufacturers, major shopping malls, professional wholesale market stalls and other self-employed court. According to the Guangzhou Municipal Intermediate Court Intellectual Property Tribunal of Li Chi-Sen recalls, "Puma" Trademark Rights in Guangzhou the first shot fired in June 2006, and the gun directly at Taobao. Taobao was for the 43 932 PUMA Online Shop provide sales platform products. These scattered all over the online shop selling a large number of "Puma" fake counterfeit products, so the "Puma" will Taobao court, claims RMB 100 million, and demanded an apology Taobao advertised. However, the "Puma" in litigation and other activists came first but the result is lost. Responsible for hearing the case of the Guangzhou Municipal Intermediate Court Taobao completed a site review of duties dismissed as the "Puma," the company claims. First lost and did not let the "Puma" companies to stop the pace of Rights, it has to be sold in Guangzhou cottage "Puma" manufacturers, large department stores, stalls and small self-employed professional wholesale market stalls to court to claim , depending on the violations and sales, claim the amount from a few thousand dollars to several hundred thousand range. "3 years down, 'Puma' Report of the 1082 total businesses. Win rate of seventy to eighty per cent, as the White Horse, Shahe such a large garment wholesale market, have largely been 'against' once was." Intellectual Property Institute in Guangzhou, a court judge handling the case told reporters. "'Puma' large quantities of Rights cases, describe some of the enhanced awareness of international brands Rights." Lai Chi-Sen said. According to what he learned, the "Puma" and activism have also made some success.